Stand-up pouches have become the most common and widely adopted flexible packaging structure in India. Earlier, rigid containers like plastic jars, PET bottles and tin cans were considered strong and premium. But today, both established FMCG companies and modern D2C brands are shifting to stand-up pouch format. The reason is very clear: this str

Shape pouches are one of the most visually powerful flexible packaging formats. Brands use this format to create instant attraction and higher shelf pull. In India, categories like kids beverages, fruit drinks, energy shots, chocolate snacks and seasonal gift products are adopting shape pouches as a branding weapon, not just as packaging. The di

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Spout pouches have completely transformed the packaging approach for liquid food and liquid non–food categories in India. Traditionally, brands used PET bottles, HDPE bottles or rigid containers for juice concentrates, sauces, oils and detergents. But today, spout pouch adoption is rising rapidly because it delivers multiple advantages in one des

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